Food Sampling Tables
Food Sampling
In-store food sampling tables connect consumers with products and significantly increases sales. According to a study by Knowledge Networks/PDI, in-store sampling can:
- increase purchase of the sampled product by 919%.
- increase average new buyers by 85% for the 20 week period following the sampling.
- lift sales of other parent brand products by 107% the day of the sale and 21% after 20 weeks.
Tips for reaching strong sales numbers with your food sampling stands:
- Get the product into their hands. If they like it – you have a new customer. If they don’t, you haven’t lost anything. Either way, you’ve lowered the risk of trying a new product, and may lure non-lovers to try the product in a different flavor.
- Have knowledgeable staff. Your demonstrator must be able to answer questions, know the ingredients of the product, and even have suggestions for meals, recipes, etc. (It’s a real plus if they love the product themselves!)
- Have friendly staff. Interacting with consumers is half the battle. The more connection you make with the customers, the higher the likelihood of a sale.
- Set your sampling station near the product display. A customer will rarely hunt through a store to find the product – make it easy for them to get in their cart.
and, perhaps most important,
- Grab their attention quick. You have only 3 seconds to get a shopper’s attention, and 15 to 20 seconds to tell your story. With Aisle Advertising’s versatile Demo Station, you
- roll the station to the ideal location;
- unfold and set up in less then a minute;
- catch your prospect’s eye with customized three-side graphics, then
- watch sales mount as customers try and buy!
With Aisle Advertising’s easy-set, professional demo stations and kiosks, your representatives can focus on the method instead of the means.
See more at:
